The Future of Successful AR Development


jueves abril 18, 2013 - 07:30:00


Intel Headquarters, SC9 Auditorium
3601 Juliette Ln
Santa Clara,CA 95054


In the last few years Augmented Reality (AR) has greatly increased in mindshare, but there are still relatively few commercially successful AR applications. Some have even wondered if AR is destined to follow a similar trajectory to VR (Virtual Reality) in the late 80s and early 90s, as a technology with lots of promise that failed to deliver. In this session two AR experts with industrial and academic experience will give their perspective on what it will take to move AR beyond a wow technology to something that is used every day. We will discuss both near term limitations and opportunities of AR on mobile platforms, and further future possibilities of AR glasses.

Speaker Bios

Jason Wither is a Scientist at Microsoft. He has over 10 years of experience working in AR in both academic and industrial settings where he has focused primarily on HCI problems related to AR. He previously worked at Nokia Research Center where his work focused on creating AR/MR (Mixed Reality) experiences that actually work. This largely meant straying away from true AR experiences that do not currently work well for mobile users outdoors, and instead using different types of MR where registration error is less glaringly obvious, but similar content could be presented to the user in convincing ways. Prior to joining Nokia, Jason received a PhD from the University of California, Santa Barbara where he researched interaction techniques, and annotation in outdoor augmented reality.

Yohan Baillot is French and a US citizen as well after being 20 years in the country. He has two Masters in EE and CS, and specialized in the field of Augmented Reality since he came to the US. He built some of the early wearable AR prototypes during the US Navy Battlefield Augmented Reality Systems project conducted from 1999 to 2005 at the Naval Research Laboratory in Washington DC, and then went on creating an AR focused group from 2005 to 2010 at ITT Advanced Engineering and Sciences in Virginia to transfer some of the lesson learned into actual product responding to first responders and military needs at the time. He moved to San Francisco right around the start of the emergence of AR in the commercial market to be in the best place to contribute to the field by proposing his AR consulting services to companies unfamiliar with this technology.


7:30 Networking & Snacks
8:00 Presentation

Event Photos